Category Archives: Social Media

Using News Cycles to Promote Your Business With Social Media

Football fans from coast to coast will soon converge on Phoenix to watch the Seattle Seahawks and New England Patriots vie in the biggest game of the year. Whether they attend the game or watch from their living rooms, did you know that more than 110 million people are expected to watch this year?

While you may have planned what to serve for your big party, have you thought how to capitalize on this national pastime for your business? Here’s some food for thought.

This bowl game is a great example of a major news cycle event, and tying into major news cycle events can be a great way to promote your business. Almost everyone has heard about the multi-millions of dollars big corporations shell out to air ads during the big game to promote their brands, but many companies and even individuals have made waves in different (and less expensive!) ways. Social media is a great way to promote your company as it is inexpensive and far reaching.

Last year, JC Penney got some attention for their “Tweeting with Mittens” campaign during the big game – playing off of the cold weather in New Jersey. Not nearly as much attention as Kohl’s did, though, by responding to JC Penney’s tweets and referring them to leather texting gloves on the Kohl’s website. Cost to Kohl’s? Nothing beyond paying an employee or social media company to tweet for them.

Let’s take a time-out to review:

  1. Pay attention to what your competitors are doing
  2. Tie in to major news cycle events

Another stand-out last year? The woman in the pantsuit – Hillary Clinton. During the game, she famously tweeted, “It’s so much more fun to watch FOX when it’s someone else being blitzed & sacked!” Displaying a sense of humor and poking a little fun at herself (and perhaps at FOX) was a great way to seem down to earth and approachable. It’s a tough line to walk to gently poke fun at yourself/your brand and promote yourself/your brand at the same time, but done well, it can be marketing gold.

Time-out game review:

  1. Know how others perceive your business
  2. Know how you want others to perceive your business
  3. Look for opportunities to bridge the two

You have a lot of ways to score marketing points for your business, so whether it’s tapping into the Big Game hype or later news cycles, we hope these tips will help you think creatively and make your way to the end zone. Sure, we’ve only given you two plays to review, but you’ve got the ball now. What are you going to do with it? Your fans are rooting for you, and we’re with them!

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The Three P’s of Social Media for Businesses

 

Regents Bank San Diego Social Marketing for Businesses

Unless your company has a Social Media Director or uses the services of a professional consultant, social media strikes fear into the hearts of many business owners and managers. At Regents Bank we’ve been applauded by numerous companies and clients for the success of our Social Media efforts, and have received recognition by many of our peers for being a very progressive organization in this area.

There are volumes of books about how to develop and implement a successful social media program, and there’s not enough space in our blog to tell you all that we’ve done to design and build our program. But hopefully the following bit of advice will provide you with some ideas to get you started, or maybe breathe some new life into your existing social media program.

Here are “Three P’s” which you can implement to gain entry or gather more momentum: Presence, Participation and Promotion.

Presence: There are so many different channels to concentrate your time and resources on, where should you start? Facebook? Twitter? LinkedIn? Pinterest? The answer is that you need to be investing time where your clients and prospective clients are spending their time. For example, restaurants spend a lot of time promoting themselves on Facebook because food creates a connection and Facebook nurtures connections between people and businesses. Companies wanting to monitor and respond to customer comments might want to spend more time on Twitter. Executives and salespeople wanting to meet prospective clients can make profitable connections on LinkedIn. So, spend time where the people you want to connect with are spending their time.

Participation: Where you concentrate your time this month may be different six months later as you expand your program. But no matter where you decide to develop a presence you must be a consistently active participant. How do you do that? Start or get involved in ongoing conversations. For example, if you are trying to do more business with real estate developers you could get involved in discussions on LinkedIn in groups where you could add value to the conversation. If you become a regular and consistent participant, over time your prospective clients will want to learn more about you and what your company has to offer.

Promotion: We’re not talking self-promotion here. We’re talking about promoting your clients on Social Media. This is something your competition isn’t doing. For example, let’s say that we, Regents Bank, are a client of yours. On your companies Facebook page you mention what a great bank Regents is and how you love the personal attention you receive from us; how we’re relationship centered and not product pushers. Do you think our management team is going to appreciate that? You promote yourself best when you promote others. When one of your competitors comes knocking on our door it’s going to be very difficult for them to take the account away from you.

These are three ideas you can implement immediately. There are dozens more. Keep reading the Regents Bank blog and we’ll be providing more ideas for you over the coming weeks. Why would a bank provide you with this information? Because we’re in the business of helping you build your business. We partner with our clients and can often times help by providing guidance from our own experience. And yes, we do have a fine portfolio of financial products as well.

Connect with us on Facebook, Twitter or LinkedIn. We’re happy to connect with you online. Some of our best offline relationships have started this way. The same can happen for your company using the tools and advantages social media provide you.

Regents Bank has offices in San Diego, La Jolla, Carlsbad and El Cajon, CA., as well as Vancouver, WA. Visit our website at www.regentsbank.com to get to know us better. Links to all of our social media sites can be found on our home page as well.

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Social Media’s Role at Regents Bank

San Diego Business Journal Article "Bankers Talk Innovation"

In the November 14th, 2011 edition of the San Diego Business Journalscreen-shot-2016-09-13-at-11-07-51-am, the Finance Section featured several of the more prominent and innovative banking executives to discuss how they are blending technology and traditional banking services to offer their clients enhanced value. Featured in the article was Regents Bank President and CEO, Dan Yates.

One of the major initiatives for Regents in 2011 has been the development of a Social Media program. The goal of the program has been to introduce the bank to new clients, and more importantly to provide ideas and strategies to help their established business clients continue to grow their already established businesses. In 2012 Dan’s goal is to further develop Regents social media program into a repository of best practices from which any business owner or manager can go to for sound ideas which address some of the pressing issues business face today.

As Dan explains in the article, “For example, we recently launched several new social media sites (e.g. Facebook, Twitter, and a blog) and we are using these tools to better serve our clients by sharing innovative suggestions, strategies, tips, and ideas to help improve our clients’ bottom line results and solve various key business issues that they are dealing with. By sharing our business knowledge we strive to demonstrate that in these challenging economic times a bank can be more useful that just offering the same commoditized products and services that can be found at virtually every bank.”

Visit Regents Bank Social Media pages and see for yourself what’s developing. Bookmark these pages and subscribe to the RSS feed by clicking on the orange triangle at the top of the blog to be notified anytime new business information is posted. Our social media sites can be found at:

The Regents Blog: www.regentsbankblog.com

Facebook: www.facebook.com/regentsbank

Twitter: @RegentsBank

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screen-shot-2016-09-13-at-11-07-51-am Linking to Non-Regents Bank Websites

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