Promoting Your Business
Most people have a deathly fear of public speaking. Ask them why and they’ll give you any number of different reasons, but it really boils down to one: we’re afraid of what people will think of us. When business owners or their sales force talk with prospective customers they’re very often ineffective at connecting with the person they’re speaking with because of this fear.
Here are 5 tips that effective public speakers use that will help your company and your employees make more meaningful connections with people:
1.) Every “I” story must have a “U” message. Make your story relate to the person you’re talking with; don’t just tell a story about yourself that you find interesting.
2.) Have a sincere desire to help the person or group you’re speaking with solve a problem or make an improvement. That’s what they’re really interested in hearing about.
3.) Speak to express, not impress. Don’t use company or industry jargon to impress. You’ll just get a glazed look, a nod, and a quick end to the meeting. Simplicity, not eloquence, creates understanding.
4.) Don’t worry about what people are thinking about you. They’re not thinking about you. They’re thinking about themselves. That’s why they want you to talk about them. So stop worrying about you.
5.) Show genuine interest. Really listen to not only the words, but watch the eyes and the body language to really hear what someone else is saying. Two eyes, two ears, one mouth. Listen more than you talk.
So go tell your story by listening first to their story. They’ll tell you everything you need to know to provide a solution to a problem or help them build a better mousetrap. Just remember, it’s all about them and you’ll do just fine.
Regents Bank is a wholly owned subsidiary of Grandpoint Capital and has offices in San Diego, La Jolla, Carlsbad, El Cajon, CA and in Vancouver, WA.